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Recently, Mark Zuckerberg announced that Meta will start labeling AI-generated images on Facebook, Instagram, and Threads soon. With this initiative, people can easily distinguish between images that are generated by AI from non-AI images. The main motive is to uncover people and organizations who are continuously trying to deceive people.
Also, the company decided to punish all those who won’t disclose whether this image or video is realistic or generated by AI. With the evolving AI, it is possible to generate images and videos that look real and very difficult to discern from reality.
“As the difference between human and synthetic content gets blurred, people want to know where the boundary lies” states Nick Clegg, President of Global Affairs at Meta. Therefore, Meta has taken some steps to form boundaries between AI-generated content the real images or videos.
Problems Arising With AI-Generating Images
People are using AI-generated images to spread misinformation, creating fake news about celebrities, provoking images, and so on. It is signifying that images generated by AI can create alarming issues and unwanted chaos. Therefore, letting people know that these images are generated by AI is highly important. It is imperative to take the necessary steps as soon as possible.
Labeling AI Images
All AI images generated by Meta’s Imagine AI Generator have the watermark “Imagined with AI.” It is an appreciable step taken by Meta. This company is further taking steps to differentiate and label AI images generated by other big players in the industry, including Google and OpenAI.
It is announced that Meta is partnering with other leading companies to create some standards for differentiating AI-generated content using forums like Partnership on AI. Also, Meta is striving hard to create some tools that can easily determine invisible markers of AI-generated images. These tools will make it easy for Meta to distinguish AI-generated images on its different platforms and label them “Imagined with AI.’
However, to make this reality, necessary support is required from other companies such as Open AI, Microsoft, Adobe, Midjourney, and Shutterstock. These companies can help by adding metadata to AI images created by their AI-generator tools.
Looking Ahead
In the coming 12 months, Meta is going to closely monitor the engagement of users with labeled AI images. By getting these details, it is possible to create a long-term strategy for the platform.
At present, Meta is labeling only those images that are created by its own AI image generator. With the introduction of detection tools, Meta can detect AI images generated by other platforms.
Key Takeaways
Here, I am going to list some key takeaways that business owners and social media marketers must know after Meta’s announcement:
- Transparency and authenticity play an important role. Businesses should disclose that they are using AI-generated images for marketing purposes.
- Brands need to determine whether their audience is interested in AI-generated content or Human-made content. After doing deep analysis, they have to create content according to the preferences of their audiences.
- By labeling AI-image, business, and social media marketers will not only gain the trust of people but also determine their sentiment related to AI usage.
AI can help marketers to level up the content creation to gain the attention of their targeted customers. But, it is advised to use it ethically. Inaccurately using this new technology can also lead to bad results.
After the announcement made by Mark Zuckerberg, marketers must know about AI-media detection tools, metadata standards, digital watermarking, and metadata.
