What are ice lollies, you may ask. Maybe you just heard this term. These are also called “popsicles,” “ice drops,” or “ice pop” in other countries. Ice lollies are frozen snacks made by freezing a flavored liquid (fruit juice) around a wooden stick. The stick is used to hold the ice pop as soon as it becomes solid.
During the hot season and all the months of the year, people are buying these snacks. These can be purchased by piece, or if you are a business-minded individual and looking for other sources of income, you can buy wholesale ice lollies for you to sell in retail. This business will make good money; you just need to have all the knowledge about starting an ice lolly business in the UK.
There is a growing demand for frozen treats like ice creams and ice drops, giving you the opportunity to make good sales and become successful in this undertaking. However, before you start, you must have a better understanding of the ice lollies business. There are legal requirements to attend to first and how you bring the business to success.
If you are planning to have an ice lollies shop, choose a good location. It is very important, as the location can make a business either a success or a disaster. Try to get a place in a busy shopping district or with heavy foot traffic. Also, good prospects are areas around a tourist attraction or even inside schools. The purpose is to increase your visibility and attract more customers.
Incorporate the latest developments and trends in flavours. Watch the social media platforms carefully, particularly the food blogs, to know the popular flavours and combinations of flavours. In this business, you need to capture people’s attention, particularly those who are asking for new and different flavors.
Provide a good customer experience. Create an inviting and welcoming atmosphere. Give your shop a good interior design, including the layout of the seating area. Make sure your staff are all friendly and accommodating to help you build a loyal and solid customer base. All of these can make a difference in attracting customers. Go the extra mile if you must to make your customers feel valued and appreciated.
With regards to the marketing and promotion of your ice lollies business, remember that we are now in a digital age. So, an online presence is required in this case. For any business, you must have a social media account where you can showcase your ice lollies in various flavours; You will also be able to engage with customers and announce your special promotions and discounts. You can also host community events or work with influencers to gain more customers.
Starting an ice lollies business is a lot of work. If you feel overwhelmed and want to get help for your proposed business, you can get in touch with Eden Farm Hulleys today. Eden Farm is a wholesaler of ice lollies and can surely give you advice on how to go about this business. Whether you only want to make inquiries or you want to partner with us, call us, and let’s talk.