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Guest posting is one of the techniques which has gained high popularity in the digital marketing world. Posting relevant and valuable content on different websites with a backlink to your own website can help you boost your SEO efforts. This technique helps boost visibility, build the authority of your website, and drive huge traffic as well.
However, most digital marketers are afraid of this technique because finding a good blogging opportunity is not as easy as it sounds.
But you do not need to be afraid of it.
With the help of strategic planning and following some tips, you can easily land free guest posting opportunities. Here, we are going to describe expert strategies that all link-building experts are doing:
Craft a Compelling Pitch
Your message can make or break the opportunity. Therefore, you should not take it lightly at any cost. The probability of grabbing a good guest posting opportunity is dependent on your pitch. While creating your pitch, you should consider some important factors and these are mentioned below:
Mention in your pitch that you understand their audience and content style.
- Never copy the same pitch for all outreaches. Personalized messages can trigger the emotions of readers. Therefore, you should consider creating a personalized pitch. Address them by their name, and highlight their well-performing articles.
- Don’t forget to mention your expertise and share your top-performing articles to grab their attention and trust as well.
- Also, mention how your content will be beneficial for them. Of Course, everybody wants his own benefit. So, clearly explain how your content can drive huge traffic.
For crafting an outstanding pitch, you can take the help of AI tools like ChatGPT. Write the prompt and you will get the well-crafted mail, as shown below:
Research
Target Blogs Thoroughly
You should search the guest blogging websites that have a good volume of engaged audiences and regularly post content. After making a list of these websites, you should do research work on their audience demographics and determine their writing style.
Do in-depth research on their content so that you can provide the right content as per their requirements.
Build Meaningful Relationships
Creating good relationships with clients is key to grabbing free guest blogging opportunities. I would like to recommend you connect with guest blogging website owners personally on your LinkedIn account. Also, follow them on other social media platforms and try to build strong relationships with them.
Good connections with admins can help you post your articles on their valuable website without paying.
Demonstrate Credibility and Expertise
Showing your credibility and expertise is highly important. Nobody will be going to trust you if you can efficiently demonstrate skills. There are different ways to build credibility as an author. You can advertise your skills through social media channels, posting your content on reputable websites, making a strong LinkedIn profile, etc.
While reaching out, you should mention all these things to demonstrate your subject-matter expertise. It will increase the chances of getting the opportunity to post your content at Zero cost.
Offer Unique Value Propositions
Usually, admins receive hundreds of emails every day. If you want to stand out, then you need to propose unique content that will be beneficial for their website. You should come up with trending topics that can fill the gaps in their content strategy.
Make sure that your proposal is easy to understand and that admins do not need to put in too much effort. You can prepare an attractive presentation and attach it to your mail. Also, pay more attention to emphasizing the benefits of publishing your content.
Follow Submission Guidelines
Never ignore the submission guidelines of any guest blogging website. It is recommended to thoroughly read the guidelines and adhere to them. If they have mentioned formatting requirements, then ensure that your content is in the same format.
Also, meet their word limit requirement to get your content posted on that blogging website. By following their guidelines, you can gain the trust of the blog owner, and enhance chances of getting your blog published instantly.
For example, if you want to post an article on Hackernoon, then you need to read their guidelines as shown below.
Provide High-Quality Content
When it comes to guest posting, content is king. It is highly important that your content quality is top-notch. It is that one factor that cannot be compromised at any cost. You should pay attention to the information you want to convey, your writing style, your presentation style, and many more.
Always try to offer unique insights, and actionable advice or write something that can captivate readers. Make sure your content is capable enough to engage readers for long. Add rich media to your content to instantly enhance engagement levels.
What To Do After Publishing Your Content?
Promote Your Guest Posts
Once you have published your article, the next thing you need to do is promote it, wherever you can. Promoting it across multiple channels will help you to get more readers for your valuable content. You can share links on different social media platforms, post them on industry forums, and so on.
If possible, tag the blog website’s owner as well to foster your relationship and grab more opportunities like this. Readers may start commenting on your post and it provides an opportunity to engage with them and get their feedback to strengthen connections.
Track and Measure Results
Keep your eyes on the performance of your guest post. If it is not performing well, then you need to analyze the reason. Find out the areas of improvement and contact the website’s owners to add desired changes to your content. Also, don’t repeat the same mistake again.
While monitoring the performance of your guest post, track key metrics like website traffic, social shares, and more. You should analyze the kind of topic, format, or platform that can help you to yield desired results. With the help of analytics tools like Google Analytics, social media insights, or backlink trackers, you can get detailed information and make decisions accordingly.
Stay Persistent and Patient
Finding opportunities for free guest blogging calls for effort, patience, and persistence. Don’t let early failures depress you; rejection is a necessary part of the process. To improve your chances of success, keep developing your writing, growing your network, and improving your pitch. Honor every victory, no matter how tiny, and take lessons from every setback to advance as a guest blogger.
Conclusion
To sum up, developing the skill of guest blogging calls for a calculated strategy, unwavering perseverance, and a dedication to providing value to blog hosts and their readers alike. You may get free guest blogging chances that build your authority, strengthen your brand, and achieve more success with your digital marketing by putting these professional tactics into practice.
