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Guest blogging is an important term in the field of digital marketing. It is a technique to obtain a backlink from a relevant website in exchange for posting unique and original content on that website. This technique of link-building is quite powerful if done correctly. To implement the guest posting technique, you need to find the guest posting websites and find a way to post your content to get a valuable backlink from that website.
Recently, people have started badly using this strategy leading to zero or negative results. Therefore, it is highly important to wisely choose the website and strategically obtain the backlinks. It is highly important to ensure your backlink is of high quality. It is not just in the case of guest blogging, but every backlink to your website should be top-notch.
By targeting the wrong websites, your efforts will be in vain. You will be not just wasting your time, but also badly impacting the organic traffic of your website. For example, if you want to target UK traffic, then posting content on a website with Australian traffic is not beneficial. For that, you have to search for the Guest Posting United Kingdom website.
It is highly important to choose the right website for guest blogging. Here, I am going to discuss important factors that you need to consider while choosing the right Guest posting website. Stay tuned to find out:
1. Manually Review The Website
First of all, you should visit the selected website and deeply analyze it. While doing analysis, you need to ensure that this website meets the necessary standards. While doing a guest post, you need to keep one thing in mind- Guest posting is a strategy not just to get backlinks, but to encourage people to read your content.
You should ensure that the chosen website has a good user experience, and regularly post good quality content. People don’t prefer to visit those websites that look unattended, full of errors, lack of images or media. Also, ensure that selected websites offer trending topics knowledge to their audience. You should manually review the website and make sure that it is the right fit for your guest blog and capable of attracting a targeted audience to read your content.
2. Pay Attention To Fees Of Guest Posting
Some guest posting websites that have built good authority on Google and receive a huge volume of traffic, start charging fees for posting content. Well, paying some editorial fees to post your content on a highly valuable website is not a bad idea. But, I would like to recommend you to first search for free guest submission sites.
There are plenty of websites that are at a growing stage, but receiving huge traffic can be beneficial for posting your content. You will get a huge volume of readers for your content in no time.
3. Check Domain’s Strength
After a manual inspection of the website, you need to check the domain’s strength. Good domain strength can help to ensure that the links you are obtaining from the website are of good quality. Always keep in mind that good-quality backlinks improve the authority of your website and bad-quality backlinks compromise it.
To analyze the domain strength of the selected website for guest posting one must check Domain’s Authority (DA) and Domain’s Rating (DR). Websites with high ratings of DA and DR are highly valued by search engines.
There are different tools to measure the DA and DR value of the website. The value of DA and DA falls in between the range of 1 to 100. If the value of DA and DR is closer to 100, then it indicates that the website is highly valued by search engines.
Ahref is a tool widely used to check the DR of the website. You just need to enter the URL of the website whose DR you want to check. Click on the button “Check Authority” and you will get the results.
Similarly, Moz is a tool to determine the DA of the website. To check the domain authority of the website visit Moz, then click on Free SEO Tools and you find the option of Domain Analysis. Click on this option. After that, there will be a blank bar where you need to enter the complete URL of the website whose domain you want to determine. Click the Check Authority button.
Now, you have data related to the domain strength of the website. Analyze and decide whether this website is appropriate for posting your valuable content and obtaining backlinks.
4. Analyze Inbound & Outbound Domains
It is the least discussed factor while obtaining backlinks through guest posting. Analyzing the site’s ratio of outgoing to incoming backlinks is an important thing you need to consider.
Incoming/Inbound Links: These are the links received by a website from other websites.
Outgoing/Outbound Links: These are the links that your website is pointing to or linking to other websites.
The most important aspect you need to keep in mind is that the number of linking & linked-to domains is more important than the number of linking or linked-to pages. In simple terms, websites that receive links from different highly valued websites get better results rather than those that repetitively get links from the same website. The same principle applies to outgoing links.
For instance, the website has 3000 backlinks and referring domains are 900. It indicates that all these 3000 links are obtained from only 900 websites. Obtaining backlinks from the same website, again and again, is not beneficial because search engines prefer diversity.
Now, when it comes to finding the ratio of inbound linking domains to outbound linking domains, its value should be higher than 1.
To determine inbound linking domains and outbound linking domains, you should use the Ahrefs tool again. In the Ahrefs site explorer, there is an option “referring domains.” This option will let you find out the total number of inbound linking domains. On the other hand, outbound links can be determined by the “Linked Domains” options available on the left side of the dashboard. But, you need to purchase a paid version of Ahref to use these options.
5. Check the Traffic History of the Website
Checking the traffic history of a website that you have chosen for guest posting is the next important factor to consider. You can use different kinds of tools to analyze the traffic history of any website and Semrush is one of them.
Check all-time traffic graphs and analyze the pattern. It will analyze whether this website will be able to maintain a high volume of traffic in the future as well. Make sure the graph of traffic is growing upwards. If the graph of traffic is sharply going downwards, you better look for another website.
Also, check monthly organic visitors on the website. It is important to ensure that the selected website has a good volume of readers. It will help to make your content easily reachable to a huge volume of audience.
6. Check the Niche Of Selected Website
Posting your fashion blog on a food-related website will do more harm than good. Make sure that the guest posting website you have selected shares the same niche as your website. Sometimes people neglect the importance of posting content on the same niche website. It may bring users to your blog, but they might immediately exist because these users are looking for something else.
In case, the chosen website is multicategory, then you should check what kind of blogs are ranking high. If these are related to your category, then you should go for it. With the help of different tools like Semrush, Ahref, and more, you can easily determine which blogs are performing best.
7. Check Spam Score
Checking spam scores is highly important and should not be neglected at any cost. Spam score is a metric that indicates the probability of that website getting penalized by Google for involving in bad practices. Well, it is measured in percentage. The higher the percentage, the higher the probability of getting penalized.
Thus, you should avoid choosing those websites for guest posting that have high spam scores. Getting backlinks from this website will increase the spam score of your website as well.
You can use the Moz tool to check the spam score of any website. An example of a spam score of a website is shown in the below image.
Conclusion:
Choosing the right guest posting website is crucial for effective digital marketing. By considering factors like website quality, domain strength, inbound and outbound links, traffic history, niche relevance, and spam score, you can ensure the success of your guest posting strategy. Prioritizing quality over quantity and aligning with your target audience’s interests will lead to valuable backlinks and organic traffic growth. Always remember to thoroughly analyze potential guest posting opportunities to maximize the benefits for your website.
