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When it comes to this question, the answer would be 8 times out of 10 yes, as some small businesses, such as entrepreneurs or small service businesses, would benefit a lot from investing their money and time into social media before they think about moving onto SEO.
Overall, there are so many reasons why SEO would be the perfect opportunity to boost the success of your small business and here are a few reasons why SEO could be the perfect next step for your business plan.
Increased Visibility
Higher search engine rankings help your website appear higher on search engine results pages for relevant keywords that bring qualified leads to your website and what you deem as qualified are those who are either purchasing products or making enquiries regarding your service. Relevant keywords can come in a vast amount and with SEO, your ideal would be targeting a
range but this is dependent on how much time you are investing in SEO.
Having more organic traffic means more potential customers can find your business online without having to pay anything for advertising. That organic traffic can turn into a new direct user that keeps coming back to the website.
Improve Customer Experience
Putting the time and effort into your website is crucial for the user experience for multiple reasons.
SEO can help with the flow and structure of your website and can improve the user experience, such as how many clicks it takes to get to a purchase or inquiry. They can also ensure the content is not only optimised but helpful for the user, which aligns with Google core updates that see websites that are more useful to the users as more qualified to be higher up the search results.
There are so many ways to improve the customer experience that benefit SEO, so it first comes with assessing what is wrong, what needs fixing and then how to better improve it to surpass competitors. The main key focus will be whether your user can seamlessly flow through the website on mobile and desktop and the rest will come with time.
Cost Effective Marketing
When it comes to PPC or paid advertising, it can have some promising returns but on some occasions, it can be extremely volatile, especially paid ads, as you have to pick an audience to target and if it doesn’t work, then you’ve spent money to get nothing in return. When it comes to SEO, everything you pay to be done is a part of the puzzle that contributes to the growth and success of your business organically.
Local SEO
The best part about being a small local business is you can get some really good qualified leads from local SEO. Local SEO would involve optimising the website to let Google know you operate in that location. So when a user is typing in Digital Marketing Agency Dubai, Google can show this user all the location-specific businesses.
This is a great first step for SEO that is a great stepping stone for much larger audience keywords but it’s also definitely something that every business should have.
Credibility and Authority
Having strong search engine rankings can indicate to users that you are not only a more trustworthy site but it can also help you take your place in the competition and put your business on the map. SEO seems to be overlooked in many cases but we have found this can have a much greater impact than not dedicating some time and effort to it. It’s a process that no one
has much time to do; therefore, outsourcing can ensure you are getting top-quality work from professionals who already know the solutions and steps to take to further increase your organic visibility.
While SEO might seem complex to those who aren’t aware of the processes, it’s a worthwhile investment that can only get better with time, the longer SEO strategies are in place, the better. We would always recommend that you choose an agency you have strong communication with, you trust and that has a credible background of clients that have had successful businesses online.
Don’t be afraid to do your own research and better your understanding of these processes, as it will make communication between agencies so much more efficient and easier and you will understand what you are getting and why they are deciding to do specific things.
