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Nowadays, food is not just for satiating hunger. In fact, it is a journey for our taste buds to explore distinctive flavors and textures. The growing desire for different culinary experiences has led to a revolution in the food industry, leading to the rising number of restaurants.
As the restaurant industry is expanding, the competition level is also rising significantly.
Elevating your restaurant’s presence in the online world is necessary. There are so many online marketing tactics that can help you to promote your business online and Google Ads is no exception.
In this post, we are going to discuss the step-by-step process for setting up a Google Ad campaign to promote your restaurant in Canada.
Process For Setting Up Google Ad Campaign For Restaurant
For promoting your restaurant in the online world, it is important to create a strong presence of your restaurant. Thus, crafting a website for your restaurant business is not optional anymore. After creating the website, you should promote it and bring a huge volume of targeted customers. Let’s delve deep and find out the right Restaurant Google Ads strategies for promoting your restaurant in Canada:
Step 1: Find Your Goal
Setting up a Google Ad campaign before setting up your goals is a big mistake. Most restaurant owners avoid this first step and suffer huge losses. It is highly recommended that you should find your goals and choose ad campaigns accordingly.
Find out how different Google Ads work for different goals in the below table:
|Suitable Google Ads Types
|Increase Online Reservations
|Search Ads, Local Ads (including Maps), Call-Only Ads
|Drive In-Store Traffic
|Local Ads (including Maps), Discovery Ads, Remarketing Ads
|Promote Special Offers
|Display Ads, Shopping Ads, Local Ads, Remarketing Ads
|Showcase New Menu Items
|Video Ads, Display Ads, Responsive Ads
|Raise Brand Awareness
|Display Ads, Video Ads, Discovery Ads
|Boost Delivery Services
|Local Ads (including Maps), Shopping Ads, Remarketing Ads
|Introduce Event or Special Occasion
|Display Ads, Video Ads, Responsive Ads
Step 2: Properly Set Up Your Account
The next step is to create your Google Ads account. To set up your account, you need to visit ads.google.com and click on the button “Start Now”. After clicking on this button, you will have two options. At this point, you will have two options. The first one, sign up with an existing Google Account and the second one is to create a new one.
- First of all, you have to Confirm Your Account Settings by providing information like Billing Country, Time Zone, and Currency.
- Next, you have to provide the Payment Method and add Payment Settings
- Once you have signed in, then various advertisement goals will be displayed on your screen. You have to choose the one that aligns with your objectives. This is where the real game begins.
For instance, if your objective is to just drive a huge volume of traffic on your website, then you need to choose the “Website Traffic” option available there. On the other hand, if your main objective is to spread brand awareness, then choose the option “Brand Awareness And Reach.”
Here, we want to promote a restaurant in Canada, then our objective should be more online orders or more store visits. Therefore, we can either choose “Sales” or “Local Store Visits and Promotions.”
Step 3: Select Your Campaign Type
The next step for restaurant Google Ads is to choose the campaign type. There are different Ad campaigns like Search, Local, Display, Remarketing, and so on. If you have any app for your restaurant, I would like to suggest choosing the App campaign type. In case, your restaurant does not have an app, then the Search campaign type is the best option. It will help you target your customers who are searching online by typing their text in the Google Search bar.
Step 4: Wisely Choose Your Budget
The most difficult step is setting the budget. Choosing a low budget amount may not help you to get the desired result. On the other hand, choosing a very high budget may sometimes lead to huge losses, especially if you are setting up an ad campaign for the first time. You should find the right strategy to calculate the budget for Google Ads
Your budget will decide how many leads, calls, and enquiries you will get. It is recommended that never exceed $500 for the first month. Observe the results and set a budget accordingly for the next time.
Step 5: Bidding
There are two different bid strategies offered by Google Ads- Automated Bid Strategies and Manual Bid Strategies. You can use any of these bidding strategies to promote your restaurant. Choosing the right bidding strategy is important to appear higher in the search results.
If you choose a manual bid strategy, then it will take plenty of time. Under the manual strategy, you have to choose the Manual CPC bid strategy. You should choose a manual bidding strategy only if you are an expert in setting ad campaigns. Otherwise, you should move to automatic bid strategies.
Under the Automatic Bid strategy, there are different options like maximizing clicks, maximizing conversions, maximizing conversion value, and target impression share. You can choose any of these as per your campaign requirement. For example, if you choose Maximize Clicks, then you will get traffic on your website as much as possible for your budget.
Step 6: Locations
Wisely spending a budget is important while setting up Google Ad campaigns. Therefore, each step is very important to make every dollar count.
Specifying targeted areas is important to avoid unnecessary and unwanted clicks. Therefore, the location targeting feature is available while setting up Google Ads campaigns. Choosing only those regions where you want to display your Ads will help you to efficiently spend your money on Ad campaigns.
You are running this ad for a local restaurant in Canada, therefore, you should choose nearby regions. Also, you should choose location-specific keywords to attract local customers.
Step 7: Do Keyword Research
Finding the right keyword is the utmost priority. With the help of the Keyword Planner tool, you can find relevant keywords in no time. This tool is available in your Google Ads account under the Tools & Settings section.
Finding keywords may seem easy, but it needs a lot of research and brainstorming. You need to think like a customer who is searching for a restaurant in Canada. It will let you find out the actual search queries of your targeted customers. By bidding on profitable keywords, you can get the most value for your money.
Step 8: Write Ad Copy
Take the help of a writer with good copywriting skills. An attractive ad copy is a must to attract the right customers to your website. Your unique ad copy will highlight how your restaurant is different from others. Don’t forget to mention limited-time deals and jaw-dropping offers of your restaurant in your ad copy.
Step 9: Choose Ad Display Timing
Timing is key to wisely using your ad budget and attracting only targeted audiences to your website. Choosing the right time to display your ad will bring only interested people to your website.
You should choose that time when your targeted audience is searching for local restaurants. There is a feature in Google Ads that lets you choose the day, time, and hours to display your ad.
Stay On Top Of Search Results With Google Ads
Strategically implemented Google Ads can help you to get instant results. If you are implementing a Google Ad for the first time, then the steps mentioned above can help you. Ads campaigns for different industries need different strategies. If you are setting up an Ad campaign for a restaurant in Canada, you need to think accordingly. The right strategy will help you to get qualified leads.
Do you want to improve your local restaurant’s presence in the online world? Use Google Ad campaigns.
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